Education Sector Specialist

I work at the intersection of education strategy, sector analysis and workforce alignment.

Currently Regional Commercial Lead at Pearson Middle East, I lead regional growth initiatives across five markets - combining market intelligence, policy awareness and institutional partnerships to deliver sustained impact, including 18% year-on-year revenue growth.

My work focuses on:

  • Analysing education systems - where institutions are today and where policy and workforce demands are taking them

  • Building close relationships with universities, vocational providers and public stakeholders to understand operational realities

  • Translating sector insight into practical, scalable strategy

Background:

  • 10 years in education and EdTech (teacher → learning consultant → regional sales leadership)

  • MSc in Business Analytics (completing 2026), with a focus on causal inference and decision modelling

  • Deep experience across the Middle East education landscape

I am particularly interested in advisory and consulting opportunities that sit at the intersection of education reform, workforce development and data-informed strategy.

Based in Riyadh, Saudi Arabia.

What I Do

Market Analytics

Analyzing education markets, competitive landscapes, and institutional trends to identify growth opportunities and inform strategic decisions.

Policy and Sector Insight

Understanding education systems, policy direction, and institutional realities to bridge strategic planning with on-the-ground execution.

Growth Strategy

Leading market expansion and revenue growth through strategic planning, customer segmentation, and relationship building across diverse education markets.

Strategic Communication

Translating complex data and market insights into clear narratives that drive decision-making and stakeholder alignment.