About Me - George Lindley

Education Strategy and Analytics

I drive strategic growth in education companies, combining market analysis and policy insight.

Currently Head of Sales at Pearson Education Middle East, where I lead regional expansion through market analysis, education trend research, and on-the-ground relationships—delivering 18% year-over-year revenue growth across 5 markets.

My approach:

- Analyze education landscape: where systems are vs. where they're heading

- Build on-the-ground connections to understand institutional realities

- Translate insights into actionable growth strategy

Background:

- 7 years EdTech (teacher → learning consultant → head of sales)

- MSc Business Analytics (completing Dec 2026, focus on causal inference)

- Deep Middle East education sector knowledge

Exploring consulting opportunities to apply this approach across education organisations and policy challenges. Based in Riyadh, Saudi Arabia.

What I Do

Market Analytics

Analyzing education markets, competitive landscapes, and institutional trends to identify growth opportunities and inform strategic decisions.

Policy and Sector Insight

Understanding education systems, policy direction, and institutional realities to bridge strategic planning with on-the-ground execution.

Growth Strategy

Leading market expansion and revenue growth through strategic planning, customer segmentation, and relationship building across diverse education markets.

Strategic Communication

Translating complex data and market insights into clear narratives that drive decision-making and stakeholder alignment.