Regional Commercial Lead

Led regional commercial and growth strategy across five Middle East markets, integrating market segmentation, competitive landscape assessment and institutional demand forecasting - delivering 18% year-on-year revenue growth for our LoB.

Directed cross-line-of-business initiatives at Regional Headquarters, aligning product, assessment and partnership strategy to evolving education system priorities and workforce demands.

Designed and implemented multi-market expansion and market entry strategies, establishing long-term institutional partnerships across universities and vocational providers.

Integrated CRM and market data analysis into regional planning processes, strengthening forecasting accuracy and strategic resource allocation.

Partnered with product, academic and senior leadership teams to translate sector insight into pricing strategy, positioning and scalable go-to-market frameworks.

Learning Consultant

Advised regional universities on English language program development and learning outcomes optimization, aligning institutional needs with Pearson solutions

Led implementation of digital learning platforms across major assessment projects, managing stakeholder relationships and change management processes

Conducted regional market analysis and education trend research to inform product strategy and sales approach

Sales Manager

Managed regional sales operations including revenue forecasting, territory planning, and account strategy development

Conducted market analysis and competitive intelligence to inform product selection and sales representative training programs

Led development of regional product line that became multi-million revenue generator and market leader in the region

Language Teacher

Delivered academic English instruction to preparatory year students, designing curriculum and assessment strategies

Contributed to EdTech initiatives including interactive video content and digital exam preparation platforms

Masters in Business Analytics

Specializing in causal inference and education policy analytics.

Capstone project: Causal analysis of international reading achievement using PIRLS data.

iSell (Sales Academy)

Internal training on advanced sales practices, including consultative selling techniques and strategic account management.

PASS Training (Sales)

Sales methodology training for new hires, focusing on solution selling and customer engagement strategies.

MA - International Relations

Modules in International Relations Theory, EU and the World, and Democracy and Development.

BSc - Modern Languages

Modules in Teaching English as a Foreign Language, Language Pedagogy and Linguistics