Business Analytics & Sales Leadership

Translating complex data into actionable insights that drive organizational change. I combine business analytics expertise with a background in enterprise sales to help leaders make data-driven decisions, overcome implementation challenges, and transform their approach to education technology.

On this site you'll find my professional portfolio, analytics projects, and perspectives on the intersection of data, education, and business transformation. Currently in: Riyadh, Saudi Arabia.

What I Do

Business Analytics

Extracting meaningful insights from complex data to solve business challenges. Turning numbers into strategic advantage through rigorous analysis.

Visual Storytelling

Combining analytical precision with visual storytelling principles. Crafting narratives that inspire action and understanding.

Sales Leadership

Currently working for Pearson Education, advising top universities in the Middle East on the latest solutions for learning English.

Education Management

Leveraging data to revolutionize how institutions deliver learning experiences. Creating pathways to measurable educational outcomes.

Resume

7 Years of Experience

Experience

July 2021 - Present
Pearson Middle East

Head of Sales

Implementation of customer retention strategies and acquisition of new accounts

Development of 5-year regional plan in-line with global business ambitions

Presentations, proposals, and other regular contact with key decision-makers for English courses

October 2019 - July 2021
Pearson Middle East

Learning Consultant

Consulting universities on developing English skills in KSA and advising on Pearson solutions

Implementation lead for Pearson English digital platforms including major assessment projects

Sales and market analysis on a regional level to inform strategy, including big data project

November 2017 - September 2019
Pearson Saudi Arabia

Sales Manager

Sales management; forecasting revenue, presentations and proposal writing

Market analysis, product selection and training for Pearson sales representatives

Involved in developing two regional products; one of which became a multi-million selling product and the number 1 used series in the region.

April 2016 - October 2017
King Saud University

Language Teacher

Delivering academic English classes to adults at the preparatory year program

Part of the EdTech department, implementing effective learning strategies incl. interactive videos for lesson building and an online platform for exam preparation

Education

November 2021
Pearson Education

iSell (Sales Academy)

Internal course on best sales practices, including using power hooks, striker questions and closing

December 2017
Pearson Education

PASS Training (Sales)

Sales training course given to all new hires at Pearson, face-to-face (three days) and online.

September 2010 - September 2011
University of Warwick

MA - International Relations

Modules in International Relations Theory, EU and the World, and Democracy and Development

September 2006 - June 2009
Aston University

BSc - Modern Languages

Modules in Teaching English as a Foreign Language, Language Pedagogy and Linguistics

Digital Skills

Sales Management

Salesforce (CRM)

70%

MS Excel

90%

MS PowerPoint

90%

Adobe Design Suite

80%

Other

Python and C

60%

Web Development

60%

Data Science

40%

Command Line

60%

Portfolio

My Works
Invasive Plants: Geospatial Analytics

Invasive Plants: Geospatial Analytics

Analytics, Data Visualisation

Contact

Get in Touch

Currently in...

Riyadh, KSA

Send an email

[email protected]

Connect on LinkedIn

/georgelindley

Let's be in touch!