Head of Sales

Developed and executed 5-year regional expansion strategy across Middle East markets, delivering 18% year-over-year revenue growth through market analysis, customer segmentation, and strategic account planning

Led market entry into 3 new territories, establishing institutional partnerships and building go-to-market strategies based on competitive landscape analysis and education policy trends

Built data-driven sales operations infrastructure including performance dashboards, forecasting models, and territory optimization, improving pipeline visibility and enabling strategic resource allocation

Directed cross-functional teams in product launches and market positioning initiatives, leveraging customer insights and market research to inform pricing and partnership strategies

Established regional CRM analytics capability, integrating sales data with market intelligence to support strategic decision-making and improve customer retention

Learning Consultant

Advised regional universities on English language program development and learning outcomes optimization, aligning institutional needs with Pearson solutions

Led implementation of digital learning platforms across major assessment projects, managing stakeholder relationships and change management processes

Conducted regional market analysis and education trend research to inform product strategy and sales approach

Sales Manager

Managed regional sales operations including revenue forecasting, territory planning, and account strategy development

Conducted market analysis and competitive intelligence to inform product selection and sales representative training programs

Led development of regional product line that became multi-million revenue generator and market leader in the region

Language Teacher

Delivered academic English instruction to preparatory year students, designing curriculum and assessment strategies

Contributed to EdTech initiatives including interactive video content and digital exam preparation platforms

Masters in Business Analytics

Specializing in causal inference and education policy analytics.

Capstone project: Causal analysis of international reading achievement using PIRLS data.

iSell (Sales Academy)

Internal training on advanced sales practices, including consultative selling techniques and strategic account management.

PASS Training (Sales)

Sales methodology training for new hires, focusing on solution selling and customer engagement strategies.

MA - International Relations

Modules in International Relations Theory, EU and the World, and Democracy and Development.

BSc - Modern Languages

Modules in Teaching English as a Foreign Language, Language Pedagogy and Linguistics