George LindleyAI Solutions Consultant

Resume

GenAI and analytics products for education, workforce planning and institutional decision-making.

Experience

  1. November 2017 – PresentPearson Middle East

    Pearson: across all roles

    • KSA revenue grew 18% a year from 2018 to 2024.
    • Grew the anchor university account about 50% a year from 2017 to 2022, with price per course up 70% after the move to blended digital courseware.
  2. July 2021 – PresentPearson Middle East

    Regional Commercial Lead, KSA and Bahrain

    • Lead commercial and growth strategy for KSA and Bahrain; have managed an account manager since 2022.
    • To find revenue beyond the existing product range, set up Saudi tender intelligence where Pearson had no bid desk: scraping Etimad five times a day (about 100 new tenders a day, 50,000 a year), matching Arabic tenders against Pearson's English profile, and surfacing the 2–3 a month worth acting on. Briefed senior management on a year of this evidence to inform strategy in KSA.
    • Act as solutions consultant in university technical decisions, such as LTI integration versus batch registration for digital learning platforms.
    • Translate institutional and workforce needs into product positioning, pricing and go-to-market decisions with senior commercial, academic and product stakeholders.
  3. October 2019 – July 2021Pearson Middle East

    Learning Consultant

    • Led market validation for Academic Progress using regional institutional data and focus groups; it became Pearson's #1 English course in Africa, the Middle East and Turkey, 2020–2022.
    • Led its expansion beyond KSA, into Qatar, Kuwait and the UAE.
    • Advised regional universities on English programmes and learning outcomes, and led digital learning platform rollouts through adoption and change management.
  4. November 2017 – September 2019Pearson Saudi Arabia

    Sales Manager

    • Ran regional sales operations: revenue forecasting, territory planning and account strategy.
    • Grew a regional product line to USD 7M in sales and market leadership in the region.
    • Used market analysis and competitive intelligence to shape product selection and sales training.
  5. April 2016 – October 2017King Saud University

    Language Teacher / EdTech Contributor

    Taught academic English to preparatory-year students, and built interactive content, assessments and digital exam-preparation workflows.

Education

  1. January 2025 – PresentAston University

    Masters in Business Analytics

    Dissertation: Saudi Procurement Bid Intelligence, testing whether national procurement award data can support supplier bid decisions, and where the limits of that intelligence lie.

  2. 2023Harvard University (online)

    CS50x: Introduction to Computer Science

    Foundations in programming and computer science; completed 2023.

  3. November 2021Pearson Education

    iSell (Sales Academy)

    Internal training on advanced sales practices, including consultative selling techniques and strategic account management.

  4. December 2017Pearson Education

    PASS Training (Sales)

    Sales methodology training for new hires, focusing on solution selling and customer engagement strategies.

  5. September 2010 – September 2011University of Warwick

    MA - International Relations

    Modules in International Relations Theory, EU and the World, and Democracy and Development.

  6. September 2006 – June 2009Aston University

    BSc - Modern Languages

    Modules in Teaching English as a Foreign Language, Language Pedagogy and Linguistics